Ana from the She Approach is a blogger doing it all right. Her tenacity for blogging and stellar branding makes her a role model for all bloggers starting out (including myself!).
Something I love about the blogging community is we know how to keep it real. And Ana did just that when she published her affiliate marketing fail so other bloggers could learn from her mistakes.
I knew this interview would be helpful for you because Ana recently published her first ebook, The She Approach to Boosting Your Blog Traffic. And if you, too, love bloggers who keep it real, you’ll pretty much love this ebook.
Reading it makes me feel like I’m sitting down with Ana over a lunchtime tea and coffee as she tells me all the strategies she’s learned to nurture and grow your blog’s audience and traffic.
You’ll love this interview if:
- You’re a new blogger lacking confidence about your blog statistics
- You’re thinking about writing an ebook of your own
- You want to grow your blog traffic, and are thinking about buying Ana’s book!
Ebooks are a fantastic way to start establishing your authority and truly build your community as a blogger. So thank goodness Ana was kind enough to allow me to pick her brain about the process.
After 2-3 months she’s already generated $700 in sales, which is hugely impressive.
I’ve read you can expect to make an average of $100/month for an ebook, so I would consider Ana’s launch a huge success. And even for those who think earning an extra $100 per month may be a small number, remember that once you put in the work an ebook’s income can be largely passive.
But I won’t give too much away. I’ll let Ana take the wheel from here.
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Q1. Ana, I’m so excited for this interview! I was pretty excited when I purchased your new ebook, The She Approach to Boosting Your Blog Traffic. And, no lie – I knew I made the right decision like three paragraphs into reading your introduction. Can you give anyone who doesn’t know who you are a taste of your personality and background?
Hi Krista! First of all, thank you so much for your kind words!
For anyone who doesn’t know who I am (because why would you), I am the creator of The She Approach, a platform that I use to share my blogging expertise with others and empower women to take some well-deserved space online.
Outside the digital world, I am an averagely dressed puppy lover, professional binge watcher, and lover of everything that makes me laugh.
Q2. Like, what I really want to know about are the fandom blog pages you grew on Tumblr. Can I ask – what was the fandom!? How about the Facebook page you co-hosted? What do you think made these communities successful?
So, a few years back (I feel the need to disclose that I am only 21 now so I was still pretty young!), when I got my first computer, I got obsessed with creating these online profiles on whatever website was most popular at the time. Tumblr was a big one a few summers ago and because I was a dedicated Directioner, I had a blog all about them.
A few weeks later, one of my Romanian friends started a page and wanted a co-host, so I joined it. (I believe it was called “Little Things” and we grew it to over 5000 likes over the period of a couple of months)
I spent the entire summer and then some on these platforms and I still remember that even back then I was all about the growth strategies. I used to create these promo threads on Tumblr to help other blogs get followers and collaborate with other One Direction fan pages.
I think these communities grew so fast because no one else back then bothered to do anything similar! I was obsessed with bringing people who shared similar interest (in that case, just a very dedicated fan base) together and refused to give up on a platform until I figured out ways to make it work for me.
Q3. What advice do you have for bloggers new to the scene? Any funny stories about lessons you learned about blogging, or obstacles you’ve had to overcome?
I would advise anyone who just started their blog to take pride in it and let go of the fear of being judged by others.
Do you ever have one of those moments when you look at where you are and think “one year ago I thought that getting here would be impossible”. Isn’t that just the best feeling in the world?? When you look at what you accomplished, you celebrate it and you realise that whatever you think you can’t do is very much doable. And you go for it! Take this as your fortune cookie message for the week and get rid of those self-imposded limitations! It’s time to shine, babe!
I had a few more blogs before The She Approach but they were all private and very well hidden. But I think we all have such important stories to tell. We just need to get over that self-promotional fear and learn to shout it from the rooftop.
In terms of what I had to overcome, I don’t even know where to start. My blog wouldn’t appear in search results because of some sort of server issue (I gave up on trying to fix it and solved itself a few days later???), my theme wouldn’t work after I purchased it so I sent a very angry email only to discover I installed it wrong and I had a few embarrassing spelling errors over the time.
But we live and we learn and we laugh a lot in between, right?
Q4. And I’m sure everyone wants to hear about your ebook, The She Approach to Boosting Your Traffic. What inspired you to write this ebook? What’s the story behind it?
I was actually planning to write an eBook about how to start a blog when I came up with the idea for this one. I had a lot of bloggers friends who were putting out amazing content and didn’t want to sound ungrateful, but they were really discouraged by the low traffic their blog was receiving.
So, because it is in my nature, I started experimenting. I tested out every strategy out there, from SEO, to Pinterest and Stumble Upon and guest posting. And what I found doubled the page views of my blog month after month!
There is no secret sauce to success, but I poured everything a blogger needs to know about building a real audience for their blog in this ebook because I want bloggers out there to be appreciated for their work and really learn to celebrate how amazing they are!
Q5. Do you mind if I ask, how much have you made from your ebook since its launch? What have been the most important things you’ve done to reach or crush any goals?
I am one sale shy from $700 in sales. (That, of course, includes Paypal and affiliate fees.)
To me, that’s a huge achievement since I only launched the ebook in May. But the real achievement was getting such amazing feedback from it of how it really helped bloggers, new and old, revise their strategies, try new things and really boost their traffic!
One of my goals in regards to this ebook was to make it a passive income source and my affiliate team helped me do just that! (Come join my affiliate program here!)
Note from Krista: Ana sent me the answers to her questions in mid July, so this number has undoubtedly grown since then!
Q6. What advice do you have for any bloggers who want to create their first product? How long did it take you to write your ebook?
I would say just go for it! Find something that will actually solve a problem for people and put out valuable and high-quality content. Don’t just write an ebook or create a course to make a quick sale, but create something you believe in and that you can proudly put other there.
And then set a deadline! From the initial idea to the concept to the product, it took me a couple of months to launch the ebook but without a set deadline it would’ve probably taken me years!
I have since updated it, added new bonuses and checked back to make sure all the information is relevant.
Q7. Do you think you can launch a big project like an ebook with a small amount of followers? Why, or why not?
I think it depends how small. You need something to get the ball rolling, but I don’t think my audience was that big when I launched in compare to other bloggers, so don’t let that stop you.
I found that if you want people to spend money online on a digital product, they have to really trust who created it. And this happens if you actually build a relationship with your readers (something I talk in more detail on my blog) and due to a wonderful thing called word-of-mouth.
You just need to get people talking about your product and believing in it as much as you do.
Q8. So…I totally noticed you used iLovePDF to put your ebook together. I’d never heard of it before and think that’s so useful to merge PDFs together! What other super stellar tools do you use?
I did a lot of research on how to put an ebook together because I wanted it to be really professional looking once I’ve written in. But I got a bit lost in all the technology and I didn’t want to spend any more money than I had to. So I created and designed it in Word and saved it as a PDF.
I use SendOwl to sell it (and manage my affiliate program), Mailerlite to create the sales page and distribute the free chapter and had the graphics done by Angela (she actually has a course where she teaches people how to create amazingly cute illustrations such as my ebook cover that I recommend!) and Hena did my amazing promo video. If you want to market your product with an animated video, click here.
Q9. If there’s I had to choose just a few of my favorite part-time bloggers who would make it full-time blogging, you’d definitely be on that list. Your branding is on point, you’re super friendly and approachable, and your content is helpful. What’s your goal for blogging? Any big plans on how to get there?
I’m blushing, seriously! Blogging full time has always been a dream of mine and still is. For now, I just want to make a real difference for new bloggers who think that’s still an impossible dream to achieve and just give back to this amazing community that has given me so much.
In terms of future plans, my wheels never stop turning. I have an exciting course in the works, my ebook has been chosen for a really amazing promotional opportunity that I cannot wait to share and I’m really considering working 1-on-1 with bloggers in the future as a consultant.
Q10. I just read your post interviewing other bloggers for their Best Blog Traffic Tips. I loved reading about when bloggers noticed and increase in pageviews, and why they might think so. When did you notice any significant increase in your pageviews? Do you have any guesses what contributed to that?
For me, my biggest and quickest growth (even if I was steadily growing along and improving since I started experimenting with new ideas) was a couple of months ago when Pinterest really took off.
I have an entire chapter about it in my ebook and I even partnered up with Tailwind, the tool that makes everything possible with me having to go to Pinterest just for fun now, to offer two months for free to anyone interested.
Related Reading: Pinterest Tips for Beginners
Q11. How do you find the energy to keep going every day? Do you ever overwhelm yourself with work?
All the time! I happen to work full time, have a very energizing and attention-seeking puppy, I do some freelance work as well and I am a full-time student.
But when you believe in something, you gravitate towards it. And most of the time blogging is a lot of fun! So I never have to force myself to do anything. (Except take breaks. I have to schedule them in to make sure I remember to breathe and enjoy life. Haha!)
And there you have it!
Big thanks to Ana from The She Approach for dropping positive bombs of advice for bloggers out there. It’s easy to get caught up in the blogosphere and compare yourself to the success of others or take criticism of your haters to heart.
But Ana provides valuable advice for you to focus on solving others’ problems and celebrate how amazing you truly are!
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Want to keep growing your blogging knowledge?
- Reroute Lifestyle: Kick Your 9-5 and Be Your Own CEO
- How This Blogger Made Her First $1,000 Blogging
- The Secret to Make Money and Build Your Mailing List
My favorite part of the discussion happens in the comments! What have you done to grow your blog? Is there anything you’re trying that isn’t working? What do you think of Ana’s ebook, The She Approach to Boosting Your Blog Traffic?
And if you haven’t bought it yet, click here to get a chapter of her ebook for free!