Blogger after blogger says it: “I get (an insanely high percentage) of my traffic from Pinterest.” And then you’re sitting there like…okay, HOW?! Like, can you spill? If you’re totally vibing with me, and need help getting your Pinterest strategy together, you will love my list of Pinterest tips for beginners.
First and foremost, remember you need to tackle your Pinterest strategy with intention.
It is a strategy, after all, so everything you do counts. Don’t just create a pretty image, throw in your blog URL, and let it sit pretty. There are a few more steps you’ll need to take.
Even if that sounds overwhelming, don’t worry. Pinterest was made for you. After all, one of the most phenomenal aspects about Pinterest is you don’t need to be a blogger with an established or large following in order to be noticed.
It’s 100% possible to get your pins seen even if you are a new blogger. This is why every blogger, especially every beginner blogger, needs to learn the best ways to maximize Pinterest.
Don’t be intimidated by all the profiles with thousands of followers, because that truly means nothing on Pinterest.
Instead of feeling overwhelmed with all that Pinterest has to offer, focus your energy on setting up your Pinterest profile for absolute success.
Set up your profile. Create beautiful, vertical Pinterest images. Apply to group boards.
Once you get into the swing of things, your blog will see instant traffic.
I am seriously so, so excited to share my super fave Pinterest tips for beginners.
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1. Turn your Pinterest account into a business account.
One of the most important steps to take your Pinterest game to the next level is by converting your Pinterest account to a business account.
A Pinterest business account gives you access to special features including Pinterest analytics. If you need to convert your existing Pinterest account, click here.
To verify your site with WordPress, go to your Pinterest settings page. Next, copy the metadata (the code) they give you to verify your site.
Then, from your WordPress Dashboard, go to Tools > Available Tools. Paste the metadata into the Pinterest Site Verification textbox.
Bam! Click verify on your Settings page. Now you’re in business.
2. Enable rich pins.
Next, you definitely need to enable rich pins! Rich pins pimp your pins with extra information that enhance your branding.
For one, as people scroll down the screen, beneath your image they’ll see the article title in bold letters. See the image below. The author on the left does not have rich pins enabled, while the author on the right does.
And then, when people click on your Pinterest image, they see: “Article from (your Pinterest profile)”. They also get that extra description right below your logo. So even if people change the description at the bottom as they pin, everyone still sees the meta description you typed.
For the extra branding recognition, rich pins do not take that long to set up.
To enable rich pins for self WordPress sites, first, make sure you have the Yoast SEO plugin installed. Then, visit your Yoast SEO dashboard and click the tab that says Features.
(Pssst. This ability to stand out on Pinterest is yet another reason you should choose self-hosted WordPress over free WordPress.com!)
Under the Advanced Settings option, make sure you’ve enabled advanced settings.
After that, go to Pinterest’s rich pins validator here. Paste one of your blog post URLs into the validate box on that page. Then, you’re all set! Your account should be approved for rich pins shortly after that!
3. Primarily pin vertical images.
Spend the time to create good-looking, vertical images for your Pinterest posts.
Because of the way Pinterest is set up, vertical images stand out far more than horizontal images. I recommend creating an image between the sizes of 735×1102 and 735×2000. 735 is definitely the perfect Pinterest width, but you can play around with the image heights and decide what works best.
Here are a few examples of vertical images on Pinterest. Notice, you don’t have to follow a specific size or consistency. You just have to aim for that vertical thumbnail so your image can stand out as people scroll down their Pinterest feeds.
You can use free websites like Canva to create vertical images for Pinterest. Under Create a Design, select Canva’s “Pinterest graphic” pre-setting, or use custom dimensions, to start your vertical, Pinterest-friendly image.
And if you use a WordPress blog, definitely install the jQuery Pin It Button for Images! This adds “Pin It” buttons to your blog images so your visitors can pin directly from your blog post. It makes it effortless for others to share your pins, which leads to free advertising & exposure for your blog.
This is why I love Pinterest. Although there are a few things to set up in the beginning (business account, rich pins, a Pin It button), in the end the benefits are not only tenfold – they’re also totally free.
4. Make your entire Pinterest account search friendly.
Think about Pinterest as a search engine as opposed to a social media network. It operates via keywords and search terms. So, you can prepare your entire Pinterest account to be search friendly.
You can use three tools to search for prime keywords to use:
- Jaaxy (shows you a huge list of similar keywords)
- Pinterest Keyword Tool (shows you similar Pinterest keywords)
- The actual Pinterest search bar (type in a word and it shows you topics people are searching)
Then, from there, there are several ways to optimize your Pinterest account and make it totally search-friendly:
- make sure they keywords you are using are relative to your targeted audience
- put some keywords in your Pinterest name (so when people type in a certain word, your profile comes up)
- rename your board titles to keywords (it’s tempting to be fancy or creative, but renaming your board titles to a keyword people are searching will benefit you in the long run)
- ensure your board descriptions are lit up with keywords
- throw relevant keywords on all your pins
5. Create a board solely for your blog posts.
Do not forget to create a board solely for your blog posts. Consider this your resume for future potential visitors.
If someone visits your profile but is only interested in viewing your blog-specific board, this is your prime opportunity to make a positive impression and show them what you’ve got!
So, make sure it’s obvious that that board showcases your blog posts. Name it either after your blog, or “On the Blog” or “Latest (Blog Name) Posts”. Don’t get too fancy with it.
Your “On the Blog” board actually turns into the best archive feature for your blog because everyone can just scroll down the beautiful feed of your previous blog posts.
6. Use the Showcase feature.
The Showcase feature can set you apart and leave a lasting first impression with your visitors. Basically, you can showcase up to five boards at the top of your profile. Use this feature to showcase your most relevant boards!
(…this Pinterest account is new, don’t judge my numbers, haha! But feel free to follow Reroute Lifestyle on Pinterest here.)
To set up your Showcase feature:
- Make sure your Pinterest account is a business account.
- Go to your Settings page on Pinterest.
- Select up to five boards you want to showcase.
Easy, breezy, beautiful!
7. Join group boards to maximize exposure.
One of the reasons Pinterest can bring in loads of blog traffic is through group boards. Anyone can create a group board. Group boards are just like regular boards, except group leaders (the person who started the board) can add others collaborators who pin to the board.
As a collaborator, you follow the group board’s rules and have access to pin to the board. The board’s followers consist of people who are following the group leader, as well as anyone else who chooses to follow along to that board’s content.
That’s what makes group boards incredible: it basically gives you access to someone’s Pinterest following and expands your audience tenfold. Having access to someone’s followers is why newer bloggers have a chance of growing their audience via Pinterest.
The instructions on how to join a group board are typically found in the board’s description. To find group boards, you can basically stalk your favorite bloggers in your niche and see what group boards they contribute to.
Want to find group boards, faster? Leave your details below to get access to our Pinterest group boards cheat sheet.
Pinterest makes it possible for newer bloggers to get more traffic.
Maximize your exposure on Pinterest by joining group boards related to your niche.
Get free access to this list of over 150 Pinterest group boards and start getting your blog exposed to the right people.
8. Make use of Tailwind.
Whether or not you want to use Tailwind as a Pinterest scheduler, you need to make use of Tailwind for your blog.
- You can create and use a free account using Tailwind – no credit card info necessary
- With an account, you can use Tailwind Tribes for free to increase your repins and exposure
- All account users get access to advanced analytics for your Pinterest account
- And if you upgrade your account to the paid feature, you can create a pinning schedule and direct it to pin at optimal times.
Tailwind is an essential tool for all bloggers who want to get serious about their Pinterest account. And many of its features are offered for free. In fact, if you use my link to sign up, you get one free month of Tailwind Plus (no credit card information required)!
Pinterest Tips for Beginners
It can be so easy to stand out on Pinterest as a newer blogger.
Seriously! By taking the steps to enable rich pins on your brand spankin’ new business account, making your Pinterest search-friendly, showcasing your boards, and joining group boards…you can turn into a Pinterest pro in days whereas it can take months or years to get noticed on other platforms as a new blogger.
Pinterest gives everyone a seat at the table. With the way its algorithm is set up, it also means that by using the correct keywords, your content can reach an audience who is interested in the information you’re already writing about. And it’s all totally free.
If you learned something from this article, I would appreciate a pin or a share.
What do you think about these Pinterest tips for beginners? Or, what super secret Pinterest tip do you have to share?