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According to recent studies, Pinterest has over 367 million monthly active users worldwide. It comes to no surprise, then, why we see so many websites who get an insanely high percentage of their traffic from Pinterest.
Sometimes, seeing that success makes learning a new platform intimidating. But one of the best things I’ve enjoyed about Pinterest is you don’t need to have a large, nor established, following in order for your content to start circulating.
Instead of being intimidated, follow these Pinterest tips for beginners to maximize the amount of eyes who see your content.
You know how when playing chess, every move you make counts – even 5 turns down the line? Your chess strategy – the way you approach the game – requires some thought and intention.
The same thing can be said when thinking about your Pinterest strategy. Every small move you make counts towards how your content performs on Pinterest.
We’re not just creating pretty images; we’re giving each move some thought and intention.
Here are my favorite Pinterest tips for beginners.
1. Convert your Pinterest account into a business account
One of the most important steps to take your Pinterest game to the next level is by converting your Pinterest account to a business account.
A Pinterest business account gives you access to special features including Pinterest analytics. If you need to convert your existing Pinterest account, click here.
To verify your site with WordPress, go to your Pinterest settings page. Next, copy the metadata (the code) they give you to verify your site.
Then, from your WordPress Dashboard, go to Tools > Available Tools. Paste the metadata into the Pinterest Site Verification textbox.
Bam! Click verify on your Settings page.
Now you’re in business.
2. Enable rich pinsNext, you definitely need to enable rich pins! Rich pins give your pins extra information that enhance your branding. As people scroll down the screen, beneath your image they’ll see the article title in bold letters. See how the image below has “Inspirational Quotes for…” below the pin. For the extra piece of information, rich pins do not take that long to set up. To enable rich pins for WordPress sites, first, make sure you have the Yoast SEO plugin installed. Then, visit your Yoast SEO dashboard and click the tab that says Features. Under the Advanced Settings option, make sure you’ve enabled advanced settings. After that, go to Pinterest’s rich pins validator here. Paste one of your blog post URLs into the validate box on that page. Then, you’re all set! Your account should be approved for rich pins shortly after that!
3. Primarily pin vertical imagesSpend the time to create good-looking, vertical images for your Pinterest posts. Because of the way Pinterest is set up, vertical images stand out far more than horizontal images. I recommend creating an image between the sizes of 735×1102 and 735×2000. 735 is definitely the perfect Pinterest width, but you can play around with the image heights and decide what works best. Here are a few examples of vertical images on Pinterest. Notice, you don’t have to follow a specific size or consistency. You just have to aim for that vertical thumbnail so your image can stand out as people scroll down their Pinterest feeds. You can use free websites like Canva to create vertical images for Pinterest. Under Create a Design, select Canva’s “Pinterest graphic” pre-setting, or use custom dimensions, to start your vertical, Pinterest-friendly image. Protip: If you use a WordPress blog, install the jQuery Pin It Button for Images! This adds “Pin It” buttons to your blog images so your visitors can pin directly from your blog post. It makes it effortless for others to share your pins, which leads to free advertising & exposure for your blog. This is why I love Pinterest. Although there are a few things to set up in the beginning (business account, rich pins, a Pin It button), in the end the benefits are not only tenfold – they’re also free.
4. Make your Pinterest account search friendlyThink about Pinterest as a search engine as opposed to a social media network. It operates via keywords and search terms. So, you can prepare your entire Pinterest account to be search friendly. You can use three tools to search for prime keywords to use:
- Jaaxy (shows you a huge list of similar keywords)
- Pinterest Keyword Tool (shows you similar Pinterest keywords)
- The actual Pinterest search bar (type in a word and it shows you topics people are searching)
- make sure they keywords you are using are relative to your targeted audience
- put some keywords in your Pinterest name (so when people type in a certain word, your profile comes up)
- rename your board titles to keywords (it’s tempting to be fancy or creative, but renaming your board titles to a keyword people are searching will benefit you in the long run)
- ensure your board descriptions are lit up with keywords
- throw relevant keywords on all your pins
5. Create a board solely for your blog postsDo not forget to create a board solely for your blog posts. Consider this your resume for future potential visitors. If someone visits your profile but is only interested in viewing your blog-specific board, this is your prime opportunity to make a positive impression and show them what you’ve got! So, make sure it’s obvious that that board showcases your blog posts. Name it either after your blog, or “On the Blog” or “Latest (Blog Name) Posts”. Don’t get too fancy with it. Your “On the Blog” board actually turns into the best archive feature for your blog because everyone can just scroll down the beautiful feed of your previous blog posts.
6. Use the Showcase featureThe Showcase feature can set you apart and leave a lasting first impression with your visitors. Basically, you can showcase up to five boards at the top of your profile. Use this feature to showcase your most relevant boards! To set up your Showcase feature:
- Make sure your Pinterest account is a business account.
- Go to your Settings page on Pinterest.
- Select up to five boards you want to showcase.
7. Join group boards to maximize exposureOne of the reasons Pinterest can bring in loads of blog traffic is through group boards. Anyone can create a group board. Group boards are just like regular boards, except group leaders (the person who started the board) can add others collaborators who pin to the board. As a collaborator, you follow the group board’s rules and have access to pin to the board. The board’s followers consist of people who follow the group leader, as well as anyone else who chooses to follow along to that board’s content. That’s what makes group boards incredible: it gives you access to someone’s Pinterest following and expands your audience tenfold. Having access to someone’s followers is why newer bloggers have a chance of growing their audience via Pinterest. The instructions on how to join a group board are typically found in the board’s description. To find group boards, stalk your favorite bloggers in your niche and see what group boards they contribute to.
8. Make use of TailwindWhether or not you want to use Tailwind as a Pinterest scheduler, you need to make use of Tailwind for your blog.
- You can create and use a free account using Tailwind – no credit card info necessary
- With an account, you can use Tailwind Tribes for free to increase your repins and exposure
- All account users get access to advanced analytics for your Pinterest account
- And if you upgrade your account to the paid feature, you can create a pinning schedule and direct it to pin at optimal times.
Pinterest Tips for Beginners
It can be so easy to stand out on Pinterest as a newer blogger.
Seriously! By taking the steps to enable rich pins on your brand new business account, making your Pinterest search-friendly, showcasing your boards, and joining group boards…you can turn into a Pinterest pro in days whereas it can take months or years to get noticed on other platforms as a new blogger.Pinterest gives everyone a seat at the table. With the way its algorithm is set up, it also means that by using the correct keywords, your content can reach an audience who is interested in the information you’re already writing about. What do you think about these Pinterest tips for beginners? Or, what super secret Pinterest tip do you have to share?