Sometimes, online business growth feels hard. You start comparing yourself to the highlight reels being posted on social media by everyone around you. Should you be marketing your online business? Working towards a business collaboration? But with whom? And let’s not even start talking about how to create a business budget.
But here at Reroute Lifestyle, we are all about taking strategic risks so you can live your passion. And you don’t have to gamble away your life savings to do that.
And I’m happy to invite Deanna, a mindset and success coach from Lucky Love Life, to talk about 5 common ways people hold themselves back from online business growth.
And I love nerding out about business… so I recorded a video talking about business mistakes I made… and what you can do to prevent yourself from making those same mistakes.
Are you holding yourself back from online business growth?
Thank you so much Krista! I truly appreciate the opportunity to share with your community. You are an inspiration to business owners and bloggers that are giving it a real go. There is so much money to be made online if we stick with it and learn from people like you!
Living a life of freedom means so many things to different people. Some just want free of a boss and that can certainly be accomplished online.
For me, it’s getting to a place where I am not only free from a boss, but making enough to free myself from worry.
Always knowing there is enough to cover expenses. Enough to buy tickets and go on vacation last minute without having to even check my account because I know it’s there. Not having to save for things like a new set of tires or the annual school clothes trip.
Having a hefty savings, a healthy checking, and a massive retirement. Enough to give and donate generously. (My coaching biz is set up to donate a percentage to a scholarship fund for high school students that might not otherwise get to go to college!)
And the biggest part….having these things without having to bust my butt 60+ hours a week and ditch my family for work. I’m a firm believer that if you are doing the right things…less is really more.
So let’s get to it. These are five things you might be doing that will hold you back from growing at the pace you deserve!
You’re Trying to Build Your Business Alone
We aren’t meant to do life alone. Even the introverts. Humans are wired for connection. There are two main ways I see this become such a problem to those trying to build a business.
First, you shouldn’t try to build a business by yourself. You’ll get burned out. There are simply tasks we aren’t all that good at. So you and your ego can team up and force your way through it or, you can outsource.
Outsourcing tasks we are not skilled at saves us time and sanity. Guess what? Time is money. So even though you pay someone to do something, you are actually saving if it helps you hit your income goals faster.
I outsourced my site design to Krista at Reroute Lifestyle. She gets it done in 1/10th the amount of time I can, and she doesn’t pull out her hair doing it because CSS and that WordPress backend are one of her many tech-savvy skills.
Creating a mastermind is another good way to quit doing things on your own.
A successful mastermind group will support you, hold you accountable, and help you when you need it.
You’re Chasing Shiny Objects
You hear about the newest, latest, and greatest idea and hop on the bandwagon thinking this will be the thing that breaks you through to your goals.
Pro Tip: Consistency is what separates the “has been and never was” from the “holy smokes, I made it.”
But this doesn’t mean consistently doing what doesn’t work. This means consistently showing up in your business. It means being regular with your communication to your ideal client, customer or audience.
You also need some trial and error. What works for one person might not work for another.
Now if you think your marketing, content, and business plan is rock solid but you still aren’t seeing results, it’s time to ask for help. This may be in the form of a coach or mentor. It might be in the form of a mastermind. There is definitely a time and place for self-development and getting past our self-limiting beliefs.
This is especially true if you have great ideas but you aren’t sure how to execute them effectively.
Are you trying to be everywhere? That’s another shiny object problem. You cannot be on every single social media platform by yourself and be actively engaged. People want real connection. So instead of being everywhere, be present in a few select places where you can actively engage.
You Avoid Marketing Your Services or Products
Remember what I said about outsourcing? This doesn’t exactly apply to marketing.
You have to learn to LOVE marketing. And it isn’t the same as it was 30 years ago, or even 10 years ago.
You can hire people to write your sales page, funnels, and copy for you but the problem is that it doesn’t normally sound anything like you. So either your audience doesn’t relate or they relate to the person writing the copy and not you.
That’s a problem.
If you feel icky about selling or marketing your services, you either have:
- a money block you should work through,
- lack of confidence in your products which is a mental block you need to work through, or
- a product you truly don’t stand behind.
While you shouldn’t outsource marketing, you can hire a coach, mentor, or temp to TEACH you how to find your unique voice and market to your ideal audience.
If you have a regular teammate or employee who is very familiar with your brand and audience you could possibly share the responsibility with them but it’s always a good idea to know what you are doing in this sector of your business.
You are selling something of value and you deserve to be paid fairly for your product or service.
You Suck at Managing Your Money
If you poorly manage your money, the Universe will not be inclined to send you more.
On the fiscal side, poorly managing your money can completely cave in your business. Underestimating taxes can not just ruin your biz, it can cramp your entire life while you try to sell off half of what you own to pay off the IRS.
This can even lead to a whole lot of legal troubles.
Not paying yourself first can leave you feeling resentful. Failure to reinvest in your biz can have you stuck on a plateau for way too long. Failure to give will result in the Universe refusing to send new opportunities your way.
Be mindful of your money.
It can be daunting asking for sales, putting words out, and making videos or promotions for your products and services.
And it’s scary investing in yourself and hoping that all you put in will come back with returns.
Some of us have doubters or naysayers, friends and family that question what we do, how we’ll do it, and why.
The thing to remember is that your dreams are exactly that. YOURS. While it’s nice to have the approval and support of our loved ones, it’s also okay to pursue what they don’t understand. Living your true north and going after what you truly desire in life will bring out the best version of you. The version of you that all your loved ones deserve to have.
When you deny yourself your desires out of fear or whatever else is holding you back, the fangs come out. You start snipping at people you love, groaning about paying the bills and getting out of bed in the mornings. You’d like to throw the alarm clock in the toilet. Everyone gets the watered down, regretful, bitter version of you.
Your sales page doesn’t have to be perfect. The video doesn’t need 15 edits. You are not expected to be just like so and so.
You are good enough.
Show up and share your awesome self!
Those who succeed are the ones who show up consistently and put in the regular effort. Because they are consistent, they figure out what works and what doesn’t over time. And yes – building a business takes time.