You’re wondering why you’re putting all this time and effort into monetizing your blog. Maybe you have a steady and impressive stream of traffic, but your recommendations are just not converting into affiliate sales. After reading every trick in the book, but seeing little progress, you’re wondering: how can I increase affiliate sales on my blog and turn my recommendations into conversions?
I’ve worked Sales in some capacity since I graduated college. No, I’m not some evil salesperson trying to bring a buck out of my customer. Even as an introvert, I’m a people person who has always used conversation to learn about my customers and sell products based on what I learn about them – their desires, their problems, their needs.
As a result, affiliate marketing in blogging has come naturally to me. And yes – I make affiliate conversions doing more than just “blogging about blogging.”
Taking on a blog can feel like an overwhelming task at times. You have to think of and create content, in addition to updating social media, engaging with your audience, and preparing graphics for your posts. Okaayyy let’s not even get started with the others tasks we overachieving bloggers add to our to-do lists.
With that being said, blogging can also be incredibly fulfilling. And, it’s okay to want to make a little money doing something you love.
You shouldn’t feel ashamed or shady for making money in exchange for providing value to an audience through the medium of blogging.
If you need a crash course on affiliate marketing, click here to learn the basics. Otherwise, keep reading to find out how you can better implement affiliate marketing on your blog.
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1. Know who you’re selling to.
Do you know who you’re selling to?
Currently, I work for a luxury ski resort in Vail. If I’m not selling a hotel room, I’m selling a hotel room upgrade. And – I don’t pitch an upgrade to every potential. Yet I still exceed my company’s sales goals (and stretch goals).
How do I exceed goals while selectively pitching? I get to know each guest, why they’re visiting, and how long they visit. And using that information, I think about how I can really amplify their stay. I know who I’m selling to, and I know how what I’m selling might appeal to them.
You can apply the same to blogging – by truly understanding who your audience is, you can talk directly to them in your writing. Identify who would benefit most from what you’re recommending, and even identify some traits of who wouldn’t benefit that.#AffiliateMarketing Tip: Identify who would benefit most from what you recommend. Click To Tweet
If you already have an audience, get to know them. Reply to them on Twitter, or reply to their comments on your blog. Read their tweets and identify where they might need help. What do you know, or use, that totally solves their problems?
Action Step: Set aside 10-15 minutes to write down as much as you can as your “ideal reader.”
2. Then, paint a picture that solves a problem.
So let’s say you know exactly who you’re selling to. After that, you need to paint a picture for that person of how what you’re selling solves a problem.
Your. words. are. EVERYTHING.
The words you choose to paint that picture truly matter.
Let’s say I’m trying to sell a hotel upgrade to a family who wants to stay in Vail for a week. Clearly, a more spacious hotel room with a cozy sitting area by the fireplace so everyone can unwind and feel at home will appeal to them. I specifically choose those words in order to paint the picture of a relaxing vacation for them.
But if I’m talking to a couple the picture I want to paint is all about a romantic corner suite we like to sell to honeymooners with a deluxe jet tub and a nice view. I specifically choose those words in order to paint the picture of a romantic vacation for them.
Yes – you can do the same for your readers.
Use your words to help them picture how much better their lives would be if they signed up for a service you promote, or by using the product you recommend.
Operate under the impression that your readers have no idea what you’re talking about.Operate under the impression that your readers have no idea what you're talking about. Click To Tweet
You might know everything about your affiliate – the benefits, how it improves your life, and little hacks to really get the most out of a product. But your audience doesn’t. So take the effort to really walk through everything you know about an affiliate.
Action Step: Choose an affiliate that you believe would resonate most with your audience. Write down everything you love about the affiliate, and any protips about using that affiliate service or product.
3. Don’t be afraid to ask “why not?”
Sometimes, when I can’t make a sale, I ask “why not?” Person-to-person you have the opportunity to gauge if you feel comfortable enough to ask someone that question. I prefer to ask that question when I’ve already established a positive relationship with someone.
Online, you can’t really make that judgment call. But you can establish a relationship with your mailing list by sending regular, conversational, and helpful emails. They’ll start trusting you and vibing with everything you say. Then, if you send out a flash sale of an affiliate’s offer and receive low conversions on that sale, you can send a follow-up email asking your subscribers why they didn’t purchase or make the sale.Not making affiliate sales? Don't be afraid to ask your readers 'why not?' Click To Tweet
Just a simple, “I’m always trying to improve. The other day I sent a promotion about (product), so if you didn’t take me up on that offer, could you shoot me a quick email explaining why? Maybe it was too big of a purchase for you, or you felt overwhelmed by everything offered. I’m all ears, let me know how I can help you better!”
Your audience’s responses will help you target pain points where you need to focus.
And when you can address your audience’s pain points, you will increase affiliate sales on your blog.
Action Step: Choose 3-5 members of your audience (or mailing list) to email personally. Ask them about a promotion you recently sent or wrote about. If you don’t have that information, ask them if they acted on that promotion. Then, ask them why they did, or why they didn’t.
Related Reading: How to Use Mailerlite to Set Up Your Mailing List
Master The Art of Affiliate Marketing to Increase Affiliate Sales
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And always remember: there’s more into making affiliate sales than just adding your links everywhere.Affiliate marketing is more than just adding links everywhere. Click To Tweet
Just like sales, affiliate marketing is an art. It’s an art of knowing your customer, their needs, and being able to attend to those needs. Whereas instead of selling to someone in a structured environment like a store, you’re telling them about something over the Internet.
So you really need to anticipate their problems and address every concern in an honest way from the get-go. Unless your readers comment on a post, you don’t get that opportunity to answer their questions. Actually, if they have any lingering questions, they might just go to another blogger’s post to try getting an answer.
- How I Made My First $1,000 Profit Blogging
- The Influential Blogger’s Guide to Using Maven to Make Money Online
There is an uncalled for, negative stigma that exists about making money blogging. Bloggers spend so much time on their blogs. We create content, post on social media, interact with our readers, plan for the future. And… it’s totally okay to be making money from something you’re putting so much time into.
Just remember that if you neglect to think about your audience, and how you can cater to them, you won’t get too far making that $$$ blogging.
If you want to learn more and be surrounded by a community of goal getters who strive to make money blogging, click here to join our free Facebook community. Or if you want to learn more about the revolution to reroute lifestyle, quit your 9-5, and become the CEO of your own life, Mike and I wrote about the start of our journey to reroute lifestyle here.
And if you like what we’re saying about affiliate marketing, you’ll love our ebook Career in the Making. This book goes into the exact strategies used to bring a lifestyle blog $2,200 in its first six months (seriously). Click here to learn more.
Our favorite part of the discussion happens in the comments!
Have you done anything recently to increase affiliate sales on your blog? What affiliates have you struggled to promote? Drop your stories in the comments, and we’ll try to help!