Setting up your mailing list can be a real headache. But, Mailerlite really made the entire process easy. Like, why was I using anything else to begin with? This guide will walk you through how to use Mailerlite to set up your mailing list.
Because everyone and their mother says: the money is in the list. You should definitely start building your mailing list as soon as possible, even if you don’t know what to send them just yet. Why?
- Your mailing list can help you establish your relationship with your readers.
- When you release a product, you can send it to your mailing list.
- You can ask your mailing list for feedback in the future.
Before I launched, I started building my mailing list. I created an email freebie, used Mailerlite to create a landing page for that freebie, and circulated it via Pinterest. With this simple method, I was able to grow our subscriber list to 265 subscribers while still setting up the content and pages I needed for a successful blog launch.
So, not only can I send our mailing list helpful offers in the future, but I had that many people to tell about my blog launch when it did happen.
Okay, I could probably go on forever about the usefulness of building a mailing list. So let’s move on and talk about why Mailerlite is the best option for anyone starting out:
- It’s free for your first 1,000 subscribers.
- When you do have to upgrade, the next plan only costs $10/month (which you should be making back at that point).
- All plans (including the free plan) give you full access to all of their features (other email marketing services require you to pay for extra services)
- Mailerlite’s dashboard is easy-to-navigate.
- You can create forms, landing pages, campaigns and email automations with their super easy-to-use drag-and-drop feature.
After just a few minutes using Mailerlite, I honestly kind of questioned why we bothered using anything else previously.
P.S. If you haven’t started your blog just yet, read this step-by-step tutorial on how to start a moneymaking blog in just a few simple steps.
Related Reading: The Secret to Making Money While You Build Your Mailing List
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Step 1: Sign up for Mailerlite.
Obviously, begin by signing up for Mailerlite. They offer a seamless registration with no credit card required.
To use certain features (including email automation), you’ll need to verify your account. This requires having an email address with your domain, which you can actually set up with Zoho for free.
Step 2: Create a subscriber group.
Next, create your first subscriber group. Your subscriber groups are the coveted “mailing lists” everyone talks about on the Internet. Your mailing list will be a list of people who want to receive your email updates and sage advice.
You can either create one main subscriber group or have multiple.
One reason to have multiple subscriber groups would be if you are offering different opt-ins that target a different set of people. This way, you can send travel-related content to those who opt-in to something related to travel. And you can send blogging-related content to those who opt-in to something related to blogging.
Step 3: Set up an email automation for your subscriber group.
Next, you can set up an email automation workflow for your new subscribers.
An email automation workflow is either a single email or a series of emails you can send to new subscribers after they join a list.
An automated email sequence is your opportunity to start building a relationship with your new subscribers.
With the automated email sequence, you can send:
- A simple thank you email
- A link to download your freebie
- A multiple-day email course
- A sequence of emails introducing readers to your expertise
I actually wrote about how you can build your mailing list with an email automation series…and make money at the same time. Check it out here.
Step 4: Create a form.
Next, create a form (or several) where people can give you their information and subscribe to your mailing list. I recommend creating several different forms so you can track which form a subscriber uses to sign up.
For example, you can create different embed forms for every post if you want to track which post attracts more subscribers.
The different types of forms you can create using Mailerlite are:
- Popup form
- Landing page
- Embed form
- Subscribe button
Mailerlite makes it easy to duplicate forms, too, in case you want to use the same form but track the statistics separately.
So you can have different forms to track subscriptions from Pinterest, Twitter, etc. For example, this is a look at how I tracked email subscriber sign-ups prior to launching our blog. Although all four forms were identical, duplicating them helped us see different analytics for each method of sharing.
I track Homepage and Navbar subscriptions for our Aspiring Blogpreneur Toolkit to see how many people sign up when visiting our website. Don’t let the fact that we only collected two email addresses dissuade you from implementing this on your website. I had not launched our blog yet and thus did not receive any organic traffic.
I was able to see that traffic from Pinterest clearly led to growing my mailing list. This knowledge helps me know that I can continue to share my opt-ins via Pinterest to grow our audience.
As for the General form, I placed this link in my social media bios and shared them in personal emails to others. So I was able to see that yes, I am getting some subscriptions by placing a link to my landing page in my social media profiles.
Step 5: Lead readers to your forms.
And of course, you need to lead your readers to your forms!
You can do this a number of ways:
- Strategically placing opt-in boxes on your blog posts
- Linking to a form on your navigation menu
- Adding a link to your form via your social media biography
- Creating a pinnable image and circulating that image via Pinterest
Step 6: Nurture your mailing list!
Finally, brainstorm ways to nurture your mailing list. Use the campaign feature to draft and schedule emails to send your mailing list.
- The Secret to Make Money and Build Your Mailing List
- How to Make Money Blogging: How This Blogger Made $1,000 Blogging
While you certainly can send your mailing list sales offers, that shouldn’t be all you send them!
Think about some brands you love or have signed up for email offers in the past. They send you reminders that they are the #1 source for, say, backpacks/travel gear, home office supplies, or even shoes.
So while you’re not ready to buy something every time you receive an email from them, they start building their relationship with you so you recognize they are the #1 choice for whatever you’re buying from them… when you’re ready to buy!
Send helpful content, ask them questions, and build relationships with them. And if you have an offer you think they will love, send it to them letting them know why you think it’s the perfect fit.
I love hearing from you!
What are some ways you have built your mailing list in the past? What have you found works when it comes to building a relationship with your mailing list?
OR, give me an example of a brand that does it right! What makes you love receiving emails from them?