5 Things About Marketing You Can Learn About Elon Musk

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Last week, Elon Musk and his SpaceX team launched the Falcon Heavy rocket (and a Tesla car) into space.

When it comes to marketing, Elon Musk has truly mastered it. I mean, did you know that Tesla allocates $0 towards paid advertising? $0!!!

Elon Musk isn’t just a man behind products. Elon Musk is a man behind movements.

  • Tesla is more than a car brand.
  • SpaceX is more than a rocket manufacturer.
  • Falcon Heavy is more than a rocket.

They are all cornerstone pieces to a larger movement.

And they are so relevant due to Elon Musk. He’s not only some kind of genius wizard, he’s also a visionary wordsmith. Since there’s so much to be said about Elon Musk… there’s also so much to learn from him.

Get your notebooks out, because there’s a lot we can learn from Elon Musk.

1. Create things that matter

When you think about Elon Musk, you might think: Tesla. Rocket scientist. Genius. Elon Musk is also: growth hacker. Marketing mastermind. Learn how to promote your blog with these 5 lessons #bloggers can learn from Elon Musk. #Blogging101 #reroutelifestyle

There’s meaning behind what Elon Musk does, creates, gets behind, and supports.

SpaceX sending Falcon Heavy into space was monumental because it challenged the status quo of rocket science. SpaceX shows the world it’s possible to make bigger and better rockets (from a privately-funded project, no less)…that have reusable pieces.

Tesla’s products are created for their audience based on their mission – to accelerate the world’s transition to sustainable energy. Part of the meaning behind Tesla is you’re driving a car of the future… in the present.

Elon Musk actually calls mainstream cars “gasoline cars.” His emphasis on “gasoline cars” puts a huge emphasis on Tesla’s electric cars being a statement.

He understands that the products he puts out challenge the status quo in a way that matters.

What Bloggers Can Do:

  • Understand information already accessible to your audience – the “status quo.”
  • Identify how you are different from what’s already out there.
  • Create content + products that solve problems a step beyond the rest.
  • Emphasize what makes you, your content + your products different.

Related Reading: 3 Lessons from Sales to Increase Affiliate Sales on Your Blog

2. Your mission is your biggest asset. Your community is your second biggest.

A couple weeks ago over dinner, someone repeated some word-of-mouth gossip they heard about Elon Musk.

Another person at our dinner table was shook – admittedly, a little traumatized – by the comment. Throughout the evening, he repeated to me, “I love Elon Musk.” (in a very endearing way…!)

People become lifelong fans of Elon Musk. 

Tesla and SpaceX are amazing. But would they be able to accomplish the same amount of success… without the community behind Elon Musk? Maybe, but certainly not as quickly.

So first and foremost, create that content that matters. Next, build your community.

That community of people who will have your back, support you, and cheer you on – regardless of what others say.

What Bloggers Can Do:

  • Create a Facebook group community – post engaging questions + helpful advice.
  • Host an Instagram Live to interact with your audience.
  • Reply to blog comments, emails, DMs, tweets.
  • Overall: be social on social media!

Related Reading: How to Build Engagement and Trust with Your Mailing List

3. Give your community a peek behind-the-scenes.

In a society where everything’s automated… it’s a breath of fresh air when big names show what’s going on behind-the-scenes, and actually involve themselves in their community – think Gary Vee, Pieter Levels from NomadList, Lauryn Evarts from The Skinny Confidential, and… Elon Musk.

Like, Tesla spends $0 on their advertising. And they still sell every car they manufacture.

Tesla effortlessly generates buzz from word-of-mouth – like this review of the Tesla S on The Oatmeal. People know about Tesla.

But Elon Musk gives his community peeks behind the scenes through regular Twitter updates.

What Bloggers Can Do:

  • Use Instagram stories to show your audience what’s going on with your blog.
  • Post photos + updates to Twitter.
  • Give a little behind-the-scenes info when you send out your newsletter.
  • If your community is excited by something…offer it for free!

4. Think outward with your marketing.

As bloggers, we think a lot about promo posts, like on Twitter, Instagram, Facebook, Pinterest.

But like Elon Musk, we need to think outward with our marketing. outward… or, out of this world? 🚀

Think outward with your marketing. 

In addition to word-of-mouth advertising, Elon Musk makes sure his presence is huge. He uses strategic partnerships and collaborative marketing.

I mean, the guy sent a Tesla into space with the Falcon Heavy rocket. So people were not just talking about the Falcon Heavy rocket launch. They were also talking about Tesla.

When you think about Elon Musk, you might think: Tesla. Rocket scientist. Genius. Elon Musk is also: growth hacker. Marketing mastermind. Learn how to promote your blog with these 5 lessons #bloggers can learn from Elon Musk. #Blogging101 #reroutelifestyle

What Bloggers Can Do:

  • Say yes to podcasts, video interviews, video workshops.
  • Guest post on blogs.
  • Collaborate with a blogger who has an audience similar to yours.

5. Design a high-value product. Use the profit from that to build mid and lower cost products.

Tesla started with their Model S: a high-quality, high-value product. Everything about Tesla – its media buzz, word-of-mouth, Tesla pop-up shops around the nation – helped skyrocket (see what I did there?) the growth of this automobile company.

Now, they’re manufacturing a more affordable car (the Model 3), all the while building the momentum (and the waitlist) for its release.

If you’re really trying to follow Elon Musk:

  1. Start with a big idea.
  2. Design something high-quality and high-value.
  3. Launch it.
  4. Use the profit from that to build more affordable products.

Put in the time to build an incredible, high-quality and high-value product first. Then use the buzz and revenue from that to build smaller, more affordable products.

What Bloggers Can Do:

  • Think big. Go for big projects.
  • When you’re ready to create your first product, put time into building a course with tons of bonuses first.
  • Then, build an ebook or smaller product next.

Related Reading: How to Find Blogger Clarity Using Asana

Overall, do what you love.

Elon said it himself: when you pursue a passion, it’s going to be something that consumes your thinking: before you sleep, after you wake up, probably in your dreams.

Related Reading:

So make sure that whatever you do, pursue, and write about is something you love.

“When you like what you do, you think about it when you’re not working.”

Don’t just write about something because it’s profitable, or it’s trendy. Write about something because it feels right.

The best part of the discussion happens in the comments. What have you learned from Elon Musk? How are you going to think outward with your marketing? What are you going to do to grow + nurture your community?

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