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You might know that Pinterest is an impressive, influential search engine. I’ve used Tailwind to organize my Pinterest schedule for over three years, and it amazes me how easy it makes keeping my Pinterest up-to-date.
As a freelance website designer, I remind my clients that the website is only one step of establishing an online presence. Every business should also think about a traffic strategy in order to get leads or make sales.
Tailwind for Pinterest enables you to automate your Pinterest schedule so you can focus on other parts of your business. It also gives you access to unique insights, so you can truly optimize your Pinterest strategy.
After months of learning the ins and out of Tailwind, I’m sharing my detailed Tailwind strategy for bloggers. This complete Tailwind strategy will:
- Guide you through using Tailwind as the centerpiece of your Pinterest strategy
- Help you get more page views from Pinterest
- Teach you how to turn Pinterest on auto-pilot so you can spend less time pinning, and more time as the CEO of your business
In this post, I talk about my own personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year – so you can see exactly what the growth rate is for their members.
The Basics to the Your Pinterest Strategy
There are a few Pinterest basics I’m not going to go into depth about in this article. I’m writing with the assumption that you’ve got the basics down:
- Ensure your Pinterest account is a “business” account with rich pins enabled
- Use long, vertical images (you can create them for free using Canva)
- Pin daily, and pin often
- Create cover pages for each of your boards to make your profile more attractive
- Become a contributor to Pinterest group boards
What is Tailwind App?
Tailwind App is a Pinterest marketing and analytics tool. You can also use Tailwind for your Instagram, but for this post, we’re going to focus on Tailwind’s Pinterest tool.
Using Tailwind as a Pinterest scheduler can benefit your traffic growth.
- Tailwind optimizes a customizable pinning schedule based on the times your audience is most engaged
- Tailwind makes it simple to add others’ pins to your own pinning schedule
- You can add easily pins to your Tailwind schedule using both its browser extension and mobile app
- If you pay upfront for an annual Tailwind plan, plans are $9.99 per month for unlimited pinning, so it’s super cost effective to manage your Pinterest schedule with Tailwind.
It’s the most economical when it comes to managing your pinning schedule, and it has a variety of tools to support your website.
How can you effectively use Tailwind for your Pinterest strategy, and increase page views to your website?
Set up your Tailwind account
First and foremost, if you haven’t already, you’ll need to set up your Tailwind account.
- Sign up for Tailwind and connect your Pinterest account.
- Download the Tailwind browser extension for your web browser.
- If you use iOS, you can download the Tailwind iOS app that allows you to easily schedule from your phone.
- Customize your Tailwind schedule, and start adding pins to it!
After you sign up for Tailwind and download the browser extensions and/or iOS app, you can start customizing your Tailwind schedule!
Create Tailwind schedule
The great part about Tailwind is you practically only need to set up your schedule once. You can certainly revise it as you move forward, deciding to pin more often or less often. But other than that, once your schedule is set up, the only maintenance needed is adding pins to your schedule.
With the browser extension, adding pins while you browse the web (or Pinterest) is super easy – click of a button easy.
Tailwind creates an optimized Pinterest schedule depending on your own periods of high activity. You can even add a specific time slot if you want something pinned at a specific time.
- gray boxes: indicate you added the time slot to your schedule
- dark green boxes: indicate they are time slots initially added to your schedule by Tailwind
- white boxes: indicate that time is not yet in your schedule, but is recommended by Tailwind to be added (click on a white box to add it to your schedule)
- light green boxes: indicate you added a time slot to your schedule based on Tailwind’s recommendation
- blue/purple outlined boxes: indicate a designated time in your schedule where a pin from your SmartLoop will be scheduled
Protip: Use Tailwind’s “Smart Schedule” option to create a schedule where you post around 15-25 per day. If you receive more engagement on certain days, the Smart Schedule option will add more time slots to those days.
How to Find Pins to Add to Your Schedule
When you’re just starting out, it’s important to pin 20% of your own content and 80% of others content. This helps your Pinterest account gain traction across Pinterest.
After you’re more established (500+ followers on Pinterest and many repins on your pins), start pinning more of your own content in your schedule.
Are you just starting out, but don’t know where to start when it comes to finding others’ pins? Other than scrolling down your Pinterest feed, there are a few ways you can find top-notch content to repin on Pinterest:
- Facebook groups with repin threads
- Tailwind Communities (oftentimes, Tailwind Communities require you to repin others’ content anyway)
- Pinterest groups
You don’t have to limit yourself to pinning your blog posts and others’ blog posts, either.
You can also add links to your affiliates into your Tailwind pinning rotation. Others will either be inspired by the photo you select or maybe even purchase, whatever you are pinning.
Protip: Spend time writing your pin descriptions. Add relevant keywords to them, so that over time, your pins appear at the top of Pinterest search results.
Another great feature Tailwind offers is the ability to pin, and set up your pinning schedule, from your phone (as of the time of this writing, it’s available on iOS only).
So when you’re browsing Pinterest on your phone (#whodoesn’t?) you can easily schedule pins from your phone.
- Download the Tailwind App for iOS and log into your Tailwind account.
- Open Pinterest and select the pin you want to schedule.
- Click “Send” at the top (above the pin image).
- If you don’t see Tailwind at the bottom, select the red “More apps” button on your screen.
- Click Tailwind and add that pin to your schedule!
Protip: Use your downtime to catch up on interesting articles you find on Pinterest, and add the top-notch articles to your Pinterest schedule using the Tailwind mobile app. #multitasking
Now that your schedule is set up, how the heck are you going to fill it?
Tailwind has an amazing, time-saving feature called “Board Lists”.
Plus, setting up your board lists is so simple! It’s basically a one-time setup, and every time you get invited to contribute to a group board, you can just add your group board to any lists.
- Under “Publisher” select “Board Lists.“
- Add a list, and name it!
- Add group boards you want to be added to the list.
- When you schedule a pin, select the list (or lists) that are relevant to the pin.
- BAM! Pinterest on total auto-pilot.
My strategy for this is varying the types of pins I schedule, creating an interval between pins (so I don’t appear spammy), and ensuring that I’m pinning to group boards with unlimited pin limits.
Alternatively, you can add a bunch of pins to your schedule, then go to Tailwind > Scheduled and shuffle your scheduled pins. (Note: If you schedule a specific time to your pins as you schedule them, this automatically locks them and prevents them from being shuffled.)
One feature that sets Tailwind apart are its Tailwind Communities. Think of Tailwind Communities like pods or groups where you can post your pins for others to repin and find great content from your fellow bloggers to repin!
You can find quality content to populate your boards (thus creating happy followers). Oh, and Tailwind Communities can ensure your content will get shared, therefore increasing your audience.
To share your own content within a Community, you can either use the Tailwind in-browser extension or share from the website.
Remember: for them to work, every contributor has to repin from the Community.
It’s a win-win situation because you get great content to repin (which helps your Pinterest algorithm), and your pins will receive shares.
After all, communities are like family and family supports one another. If you take note from the image above, this Tailwind Communities has received over 3,500 re-shares – and from those re-shared, 932 additional repins. My own pins alone have an estimated reach of 1.7 million. So your potential to reach a larger audience using Tailwind Communities are huge.
Tailwind Communities have been a miracle for me when it comes to increasing my Pinterest exposure.
If you haven’t started using Tailwind Communities, they will seriously change your Pinterest game.
Using Tailwind Analytics for Pinterest
Lastly, Tailwind has a huge analytics suite you can really use for your benefit. Some analytics are also available using Tailwind’s free account, so you can benefit whether or not you choose to purchase a subscription.
Some ways you can use Tailwind’s analytics for your Pinterest strategy:
- Use the Tailwind “Pin Inspector” to see which of your pins are the most popular.
- Track daily, weekly and monthly followers, pins, repins, and comment growth using their “Profile Performance” feature.
- Use Tailwind’s “Board Insights” to see board repins, virality, and engagement.
- Check “Domain Insights” to see the daily amount of pins from your domain(basically: track daily pin performance).
I’m a huge, huge advocate of constantly tracking, and tracking as much as possible. When you can see what works, you can double down on it and keep doing it. And, when you notice something doesn’t work, you can strategize what you need to change.
When you can see what works, you can double down on it and keep doing it. And, when you notice something doesn’t work, you can strategize what you need to change.
By seeing which of your pins are the most popular, you can decide what about them makes them popular (style, headline, photo) and:
- Brainstorm how to replicate that for future pins,
- Monetize the article that pin links to, and
- Focus on how to promote that pin more.
Plus, using Tailwind’s Board Insights tool allows you to see which of your boards (group boards and personal boards) are most popular. This gives you a larger insight into what your audience wants to see.
Are you moving forward with a Tailwind strategy?
Tailwind is cost-effective, automatic, and truly increases the amount of exposure you get for your pins.
Tailwind is perfect for automating your pinning process so you can spend your time promoting your blog elsewhere.
Moving forward, you can tackle your Tailwind strategy in a few different ways:
- Focus on pinning your best performing content
- Pin articles that bring you the most money (or monetize your most popular articles)
- Pin others’ high-quality content to your own boards
- Add affiliate links for products you use to your pinning schedule! (Don’t forget to disclose the link is an affiliate link)
If this Pinterest strategy helped you, please don’t forget to repin or share!
My favorite part of the discussion happens in the comments. If you haven’t started using Tailwind yet, what’s stopping you? Or, what’s a Tailwind or Pinterest strategy we didn’t touch in our article above?