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It blew my mind when I first learnt people around the world use affiliate marketing to make money online. How could it be possible for normal people to make money online simply partnering with advertisers to market their products or businesses?
So I researched it. I read other bloggers’ income reports and saw the potential to make money blogging.
I started making money from my lifestyle blog within just a couple of months. It blew my mind to see the true potential of earning extra cash by recommending products I used or believed in.
That was in 2017.
4 years later, I still earn passive income from affiliate marketing.
At the beginning, I worked hard and put in plenty of hours towards my blogs. I spent plenty of time figuring out what doesn’t work (through many, many categorized failures), and, in turn, what works. In retrospect, I approached learning affiliate marketing like an entrepreneur – I failed fast. But, in turn, I also learned fast.
Here are 5 affiliate marketing strategies I use to get affiliate conversions on my blog.
Before you start: get self-hosted.
There are several reasons to invest in a self-hosted WordPress blog if you plan to use affiliate marketing to make money online:
It is possible to make affiliate income without a self-hosted blog. However, having your own blog is a huge +1 for your platform because:
- You can customize your website using themes and plugins.
- You can track your page views and audience behavior after installing Google Analytics.
- Your website becomes easier to optimize for search engines, and thus easier to be seen by a wider audience.
If you want to make real money blogging, you need to treat your blog like a business.
The first step to that is investing in your own website host so you can customize your site, and track your audience behavior using Google Analytics.
I personally recommend you use Bluehost to start your blogging journey. Bluehost is a cost-effective way to get started, with reasonable prices, 24/7 customer support and a free domain with your subscription.
1. Select a variety of low-paying, mid-paying, and high-paying affiliates.
Consider these three rules when you choose an affiliate program:
- Choose affiliates based on your readers’ interests.
- Partner with affiliates you truly believe in and can answer questions about.
- Select a variety of low-paying, mid-paying, and high-paying affiliates.
By selecting a variety of low-paying, mid-paying, and high-paying affiliates, you diversify the type of income you receive.
Readers aren’t always ready to commit to the high-paying affiliates you recommend because that requires more commitment (like a payment) from them. However, the low-paying affiliates you recommend probably require a smaller commitment (like an e-mail address).
Most importantly, partner with affiliates you truly believe in and can answer questions about.
Related Reading: Affiliate Marketing for Beginners
2. Find out what people are searching using keyword research.
Another affiliate marketing strategy to increase your overall conversions is to write about what people are searching. To do this, perform keyword research based on what you want to write about.
One of my top posts brings in regular traffic from Pinterest, and thus brings me affiliate conversions. It’s all because I selected the right keyword with low competition.
Selecting a low competition keyword means I had to compete with fewer bloggers to rank high for my keyword.
So, how do you know if the keyword you select for your post is what people are searching? And then how do you know if the keyword has low competition?
Currently, I use Neil Patel’s keyword researching tool UberSuggest. Other alternatives are SEMRush and Ahrefs – but those come with a higher price tag.
With Jaaxy, you type in a specific keyword. Then, Jaaxy gives you the following information:
- other similar keywords
- how often each keyword is searched
- the number of other competitors for that specific keyword
When you can see how often a keyword is being searched, and if the keyword has a low or high amount of competitors, you can decide if you chose the best keyword for your post.
By choosing the right keywords, you direct long-term traffic from search engine searches to your blog.
Protip: Use the search functions for Google, Pinterest, and Amazon Books to see what’s popular.
3. Personalize your sale.
When you promote a product, personalize the sale! Don’t go for the affiliate sale or conversion immediately. Instead, address your readers first. What is their day-to-day life like, and what problems are they facing?
How can you (or the products you promote) solve someone’s problems?
Remember: Features tell. Benefits sell.
Tailor your sale to the person who’s on the other end.
- Explain as much as you can about something. Don’t just assume they know everything.
- At the same time, talk about the benefits of the product or affiliate.
- Focus on how each product or service will benefit them.
Don’t just assume readers are going to click every affiliate link you put out there. First, explain the benefits of selecting a particular affiliate. Then, guide them to “click here” or “sign up here” using your affiliate link!
But don’t just tell your readers they need something.
Show your readers why they need something. You can do this by writing a tutorial or explaining the benefits of each product on a list.
Even better, talk about your personal experience with the product and how that product changed your life. Your own personal experience will go far with your readers, building trust in you and the product.
4. Write an incredible headline.
Your headline will arguably be the most important part of each article you write promoting a product. It’s not the only thing that matters – but, nothing else matters if people do not click on the headline, right?
Here are a few ways to write better headlines:
- Make people curious.
- Let them know what they will learn/get from clicking & reading.
- Start headlines with a number.
- Appeal to the readers’ emotions.
- Ask a question that will be answered in the article.
5. Add a clear call-to-action for your affiliates.
At first, it feels weird typing “click here to purchase (this).”
But you should add a clear call-to-action for your affiliate links.
If you want your reader to click a link and sign up for something, tell them. Tell them to click your link! Of course, strategically do this after showing them how valuable a product or service will be to them.
Here are a few ways you can make your call-to-action for affiliate links clear:
- BOLD those links and make them a different color from your text.
- Give your bolded call-to-action its own line, and center it.
- Create personalized and branded images that promote an affiliate.
- Use a button for a clear call-to-action.
Take the time to figure out what problems and questions your readers have. Explain how different affiliates will solve those problems! Your readers are looking for solutions to their problems. Guide them to those solutions.
With that being said, it’s not enough to just write a post and let it sit there. Writing a post is only a small fraction of your job as an affiliate marketer.
This is affiliate marketing after all, so you need to come up with an effective plan to market that post in order to get conversions!
- Will you promote the post on social media or to an email list?
- Are you building backlinks to your website and articles, so as to increase your credibility with Google?
- Do you build internal links by linking to related articles throughout your website?
If you learnt something from this post, please pin or share!
Now, I want to hear from you! 👇🏽
What do you find the hardest part about affiliate marketing? What do you do to boost your affiliate conversions?