Aloha, I'm Krista Aoki.

I'm a designer, a writer, a dreamer, and a ball-of-sass.

So it makes sense that Reroute Lifestyle started because I was sick and tired of pursuing a lifestyle that everyone else told me to live.

I questioned the “American dream” of paying off your student loans, buying a car, preparing a downpayment for a home mortgage, all-the-while playing politics just to climb the corporate ladder.

Even though I worked to spend time with family and friends, my schedule only allowed me limited time with those I loved most.

I hated being caught up in the daily routine. Work. Socialize. Sleep. Repeat. I hated feeling like I was living the same month, EVERY month.

even as an Asian-American who grew up seeing work as self-value, I knew there had to be something more to life.

  • There was more than dancing around bureaucracies trying to climb the corporate ladder.
  • There was more than spending all my time perfecting my resumé for someone who would spend less than one minute skimming it.
  • There was something more than just living to collect paycheck after paycheck.

At Reroute Lifestyle, we empower multipassionates to live life on their own terms.

because there's more to life than just living to work.

My first taste of online business started with a $0.44 Amazon Affiliates commission I made from a lifestyle and travel blog I started in 2017.

As a shy, unconfident millennial who constantly told herself “no one would really care about what I haVE to say,” growing a small online community of like-minded people empowered me.

Since then, I’ve created my own dream job: working alongside multipassionate women to create a magnetic online brand presence.

I design my days around things I love like web/graphic design, coffee and Pinterest.

and building a business with my laptop gave me the power to

design my days.

i created a career that empowers me to work when i'm most inspired.

No more sitting behind my computer screen, finding ways to be busy until the clock struck 5.

If I feel inspired to work in the evening, I do. If I get invited to do something on a Monday, I can work on Sunday instead.

No set hours.

I use my calendar as a tool, but I don’t let it control me.

want to convert your traffic into more sales?

Are you making design mistakes that results in you leaving money on the table? Download this guide to learn 5 design tips that will help you build the credibility you need to convert more leads into sales!

get connected


Join the Reroute Lifestyle Community of multipassionates unafraid to live an unconventional life!


join the fam!

Leave your email below to subscribe to the Reroute Lifestyle digest, a bi-weekly newsletter with my tips on freelancing, travel, and building passive income streams as a freelancer.